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√ Hero Offer > sign up for announcement/to beta test, live demo or freemium deal

√ Warm Offer > IQCP white paper lead magnet with MailChimp list management

√ Cool Offer > contact form with Calendy

X Video > explainer video 

 Industry Validation > happy customer logos

? Benefits > boxes or off-set panels

? Testimonials and Endorsements

? Blog Posts > write strategically for content marketing

√ Calls to Action > warm, medium, cool

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